Agile Learning Experience Platform (LXP) Design & Delivery at Scale GSK + Jam Pan

As part of a major digital learning transformation, GSK sought to rapidly implement a new Learning Experience Platform (LXP) Degreed to serve a a globally distributed workforce. Their goal was to make learning more personalised, skills-aligned and accessible. However, to achieve this at speed and scale, they needed external expertise — quickly. 

Key challenges included: 

• Standing up an expert, embedded LXP team within just 4 weeks 

• Delivering in agile 3-month sprints across the first year, with defined deliverables 

• Auditing and aligning thousands of pieces of legacy learning content to a new enterprise-wide skills framework 

• Uplifting or removing (‘demising’) outdated content to ensure relevance and quality 

• All while staying within a tightly controlled budget and integrating seamlessly into existing project and product teams 

The solution

To meet the urgency and complexity of the challenge, Jam Pan delivered a fully embedded, high-performing team via our Managed Learning Service (MLS) model. 

This flexible model enabled GSK to scale up or down based on the volume and intensity of project activity — delivering specialist capability without the overhead of full-time headcount. 

Embedded Expert Team 

Initially scoped for four roles, the team expanded to five within the first sprint due to the project’s early momentum: 

• Degreed LXP Solution Architect – provided platform strategy and systems thinking 

• Learning Experience Designer – ensured journeys were intuitive, engaging, and user-focused 

• Instructional Designer – shaped learning content into impactful experiences 

• Content Strategist – led content audit, taxonomy design, and alignment to skills 

• Agile Project Manager – ensured sprint velocity, governance, and cross-functional coordination 

Key Components of the MLS Model 

• Curation Desks: Provided structured support to audit, align and re-tag content against enterprise capabilities 

• Flexible Resourcing: Allowed capacity to expand or contract with demand (e.g., high-content audit vs rollout periods) 

• Agile Delivery: Operated in 3-month sprints to iterate fast, deliver measurable value, and maintain flexibility 

• Strategic Integration: Worked directly alongside GSK’s internal product owners and project leads, becoming trusted contributors rather than external vendors 

The outcome

• Jam Pan’s team not only met GSK’s ambitious goals — we exceeded expectations. Highlights include: 
  • Team fully embedded in under 3 weeks (1 week ahead of schedule) 
  • 90% of GSK’s legacy content library audited and mapped to skills during Sprint 1 
  • 35% of outdated or low-performing content demised or uplifted to improve user experience and strategic alignment 
  • Consistent stakeholder satisfaction from internal product teams 
  • Contract renewal moved from 3-month to 6-month cycles due to high performance and trust 
  • All work delivered on time and within the original budget, with no scope creep 

   

• The project created significant internal momentum, with the newly implemented Degreed LXP gaining adoption across multiple departments. Our embedded team became an integral part of GSK’s learning ecosystem — trusted to own key deliverables and advise on platform evolution. 

Looking Ahead – Year Two and Beyond 

Building on a successful first year, Jam Pan and GSK are now entering an exciting next phase. Key focuses include: 

• Extending our support to additional business units and functions 

• Enabling GSK’s internal learning community to co-own Degreed LXP workflows and act as champions within their domains 

• Sharing ‘ways of working’ playbooks across the organisation to foster scalability and standardisation 

• Iterating the MLS model to support future initiatives including AI-enabled learning, advanced curation, and experience design