As part of a major digital learning transformation, GSK sought to rapidly implement a new Learning Experience Platform (LXP) Degreed to serve a a globally distributed workforce. Their goal was to make learning more personalised, skills-aligned and accessible. However, to achieve this at speed and scale, they needed external expertise — quickly.
Key challenges included:
- Standing up an expert, embedded LXP team within just 4 weeks
- Delivering in agile 3-month sprints across the first year, with defined deliverables
- Auditing and aligning thousands of pieces of legacy learning content to a new enterprise-wide skills framework
- Uplifting or removing (‘demising’) outdated content to ensure relevance and quality
- All while staying within a tightly controlled budget and integrating seamlessly into existing project and product teams
The solution
To meet the urgency and complexity of the challenge, Jam Pan delivered a fully embedded, high-performing team via our Managed Learning Service (MLS) model.
This flexible model enabled GSK to scale up or down based on the volume and intensity of project activity — delivering specialist capability without the overhead of full-time headcount.
Embedded Expert Team
Initially scoped for four roles, the team expanded to five within the first sprint due to the project’s early momentum:
- Degreed LXP Solution Architect – provided platform strategy and systems thinking
- Learning Experience Designer – ensured journeys were intuitive, engaging, and user-focused
- Instructional Designer – shaped learning content into impactful experiences
- Content Strategist – led content audit, taxonomy design, and alignment to skills
- Agile Project Manager – ensured sprint velocity, governance, and cross-functional coordination
Key Components of the MLS Model
- Curation Desks: Provided structured support to audit, align and re-tag content against enterprise capabilities
- Flexible Resourcing: Allowed capacity to expand or contract with demand (e.g., high-content audit vs rollout periods)
- Agile Delivery: Operated in 3-month sprints to iterate fast, deliver measurable value, and maintain flexibility
- Strategic Integration: Worked directly alongside GSK’s internal product owners and project leads, becoming trusted contributors rather than external vendors
The outcome
- Jam Pan’s team not only met GSK’s ambitious goals — we exceeded expectations. Highlights include:
- Team fully embedded in under 3 weeks (1 week ahead of schedule)
- 90% of GSK’s legacy content library audited and mapped to skills during Sprint 1
- 35% of outdated or low-performing content demised or uplifted to improve user experience and strategic alignment
- Consistent stakeholder satisfaction from internal product teams
- Contract renewal moved from 3-month to 6-month cycles due to high performance and trust
- All work delivered on time and within the original budget, with no scope creep
- The project created significant internal momentum, with the newly implemented Degreed LXP gaining adoption across multiple departments. Our embedded team became an integral part of GSK’s learning ecosystem — trusted to own key deliverables and advise on platform evolution.
Looking Ahead – Year Two and Beyond
Building on a successful first year, Jam Pan and GSK are now entering an exciting next phase. Key focuses include:
- Extending our support to additional business units and functions
- Enabling GSK’s internal learning community to co-own Degreed LXP workflows and act as champions within their domains
- Sharing ‘ways of working’ playbooks across the organisation to foster scalability and standardisation
- Iterating the MLS model to support future initiatives including AI-enabled learning, advanced curation, and experience design
