Turning a job hunt into an adventure for PGL

PGL’s careers site lacked the brand’s adventurous spirit, and failed to attract the dynamic, energetic talent suited to their roles. Our challenge was to overhaul the site and create an immersive candidate experience that would inspire job seekers to envision themselves as part of PGL’s outdoor adventure world. The goal was to increase engagement, applications, and better reflect PGL’s values.

The solution

1. Bold, immersive visuals
The new site featured bold graphics, vibrant colours, and interactive elements that brought the excitement of outdoor adventure to life on the screen, immersing candidates in the world of PGL from the moment they landed on the page.

2. Showcasing culture and perks
The platform spotlights some of the high points of life at PGL, including their “have a go” sessions, capturing the thrill of working with young people in outdoor settings. It emphasized the values of fun, adventure, and teamwork, aligning the brand experience with its recruitment goals.

3. User Experience (UX) Design
A focus on seamless navigation and an intuitive user journey made it easier for potential candidates to explore career opportunities. The integration with an Applicant Tracking System (ATS) further streamlined the process, ensuring a smooth transition from site interaction to application submission.

4. Flexible CMS Build
We built a custom content management system to allow easy updates and flexibility for PGL’s internal teams to continuously refresh the site with new job postings and engaging content.

The outcome

In the first four months following the redesign, the platform saw a significant boost in engagement, traffic, and applications:

• 8,500 Applications submitted, showing a remarkable increase in candidate interest.
• 245,945 job page views – that’s a 53% year-over-year increase
• 82,489 sessions – representing 38% YoY growth.
• 52,121 unique users, up 40% YoY
• Bounce rate dropped by 54%
• Average engagement time surged by 77%